Our services
Marketing that makes selling easier.
When your website and your ads tell different stories, people can’t work out what you do, so they move on to someone who’s easier to understand.
As a StoryBrand Certified Agency, we make your marketing easier to understand and easier to act on. We do it the same way every time, with three steps built in order, so every piece you put out says the same clear thing.
Clarity
Know what to say.
First, we put your message in words clear enough even a stranger can understand quickly, so your team stops reinventing the story every time someone asks what you do. You end up knowing what problem you solve, who your business is for and why someone should care.
- Discovery
- Message Guide built on the StoryBrand framework
- BrandScript and one-liner
- Taglines and a brand word bank
- Sales talking points
Creative
Make it impossible to ignore.
Once the message is clear, we bring it to life. We take what you need to say and turn it into visuals that look, sound, and feel like your business. Your website, photography, content, and campaigns are all built around one clear message, because creativity does its best work when it knows where it’s going.
- Brand Guide
- Website design
- Photography and video
- Content creation
- Ad creative
Conversion
Make it easier to buy.
This is where the work starts making money. We take the clear message and strong creative we've already built and connect it to the way you sell. Then we strengthen the sales side of your business too, so the people you're marketing to have a clear path from interested to sold. More attention is great, but more revenue is the point.
- Lead generators and landing pages
- Email sequences
- Sales decks and one-pagers
- Digital ads
- Sales and marketing copywriting
With Salt Collective, you become the easy one to buy from.
People understand what you do in a sentence, they know why it should matter to them, and they know exactly what to do next.
Ongoing partnership
When the Stack is done, many clients keep us on as their marketing team.
Each month we keep your content, campaigns, and strategy moving, all built on the message we made together, so your marketing keeps working without you having to carry it.
Ask about a partnershipWe always begin with a Message Guide.
Every deliverable is reviewed by two people before it reaches you.
Photo and video come from our own studio, Salt Media Studios.
Where does every engagement start?
With your message. We always begin with a Message Guide, because every website, photo, and campaign we make after that depends on knowing exactly what to say.
What is StoryBrand, and why does certification matter?
StoryBrand is the messaging framework from Donald Miller's book Building a StoryBrand. Over a million business leaders have read it, and more than 10,000 small businesses run on it. We're one of just a few agencies in the U.S. that StoryBrand has certified to deliver it, so we don't just know the framework. We're trusted to teach it.
Do we have to do all three steps of the Salt Stack?
The Stack is built in order, because creative works best when the message is clear and selling works best when both are in place. If you already have a clear message, we'll tell you where you can start and what you can skip.
Who will we work with?
The three of us. Holly leads strategy and your relationship with Salt, Angel runs delivery, and Dana leads the creative. Every deliverable is reviewed by two people before it reaches you.
Can we keep working together after the project?
Yes. Many clients move to an ongoing monthly partnership after the Stack, where we keep the content, campaigns, and strategy running so your marketing keeps working without you carrying it.
